1402 3rd Avenue, Suite 817 Seattle, WA 98101 206.622.9840 info@esw.org
Promoting a Campaign
When
you publicize a campaign, you add fun, excitement and enthusiasm to it.
Typical campaign events include a kickoff event featuring charity speakers,
information booths and prize drawings (prizes are often donated by charities
or community sources). After the kickoff, you can keep employees interested
in the campaign in many ways, including:
One
effective way to inform employees about the choices they have in their
workplace giving campaign is to schedule charity speakers. Earth Share
of Washington can provide speakers from our staff or our organizations.
Our presentations can vary in length and subject matter to fit your needs.
Our speakers are well versed on Earth Share of Washington, the organizations
they represent and specific conservation topics. To schedule a speaker for your campaign event, contact Jeff Whitton at info@esw.org or 206-622-9840.
Promotional Materials (Click here to order materials
for your event)
Brochures and give-away items can help employees choose where in the community
to lend their financial support. We can provide as many brochures and
give-aways as you need. Some employers distribute a brochure and pledge
form to each employee. Other employers have brochures available in a central
location. We also have informational display boards that can be exhibited
during the campaign and easy reference fact sheets for employees. If you
plan to produce the materials for your campaign, we have resources to
help you!
Other Campaign Events
Many companies sponsor bake sales and raffles to raise money for their
campaigns, which makes it fun for employees to participate. Employees
and community businesses often donate prizes like weekend vacation packages
and free dinners for these events.For more information e-mail campaign@esw.org
or call 206-622-9840
Campaign Management Tips
Making sure employees at your company
have a chance to support Earth Share of Washington (ESW) and help protect
Washington’s environment is easy! Just follow the steps below:
Managing A Campaign
Campaign
managers often set participation goals instead of monetary goals. One good
way to increase employee participation is to organize a Campaign Committee
to address the issues listed below.
When to conduct a campaign
If you already conduct a payroll deduction campaign,
the easiest, most efficient thing to do is to add Earth Share of Washington
to your existing program. If you don't have a campaign, we'll work with
you to pick the best time for your Earth Share of Washington campaign.
How long to conduct a campaign
The length of a campaign usually depends on the size of the workplace. Large
workplaces can have campaigns that can last one month, while smaller companies
have campaigns that last one or two weeks. The two most important considerations
are to make sure there is ample time to pass out information about all participating
charities and to give employees the appropriate time to respond.
Pledge forms
Pledge forms of many types exist. Earth Share of Washington has a standard
pledge form, which can be customized to meet an individual workplace's needs.
Some workplaces list all participating umbrella federations (Earth Share
of Washington, United Way) on a single pledge form. This form is easiest
for employees to understand and it can save paper. Other workplaces prefer
to use separate pledge forms for each participating umbrella federation.
The most important thing is that the federations are represented equally.
Pledge calculation, collection and distribution
At the end of the campaign, the pledge cards are analyzed to determine how
much money has been pledged to Earth Share of Washington and other umbrella
federations. Some workplaces choose to calculate the pledge forms while
others call on us to help. The payroll department will then withhold from
each employee paycheck the pledged amount and forward the total to Earth
Share of Washington (usually quarterly). We will then distribute contributions
to our member organizations quarterly. We honor all employee designations
and divide the undesignated funds equitably among ESW groups.