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EarthShare logos and brand standards
If you or your company want to use the EarthShare Washington logo in promotional materials please use the attachments below and follow the brand standards listed.
These logos are registered trademarks and are for use by EarthShare Washington workplace giving campaign partners and corporate partners only. Any use of the EarthShare mark or brand as it relates to selling a product or service requires prior approval. If you are interested in learning more about workplace giving or would like to partner with ESW, please contact us.
Clear Space Around the EarthShare Logo
Providing the EarthShare logo with the proper amount of clear space around it (breathing room) is important in maximizing its overall impact. This prevents the logo from getting crowded and will ensure that it receives consistent placement in all uses. All clear space measurements are based on the smallest text character in the EarthShare logo, which is the lowercase “e.”
Improper Use of the EarthShare Logo
To ensure maximum brand recognition, the EarthShare logo was designed to be used in a consistent and predictable manner. The text and logo elements should not be separated, altered in color or proportion, and should always be placed on a proper background. The examples below outline many of the common misuses of corporate logos.
EarthShare Font
Helvetica Neue has been selected for use in all EarthShare collateral. In instances where Helvetica Neue (and its variations) are unavailable (e.g. PowerPoint presentations, e-mail signatures, Word documents), Helvetica and Arial are the default fonts.
EarthShare Tagline
One environment. One simple way to care for it. EarthShare’s tagline, comprised of two short sentences, conveys with the utmost economy who we are: A nationwide network of leading nonprofit environmental and conservation organizations working to promote environmental awareness and charitable giving. When cost and placement allow, the tagline should be used in its two-color form (see below), with the first sentence being green and the second being blue. The tagline should always bear the registered trademark symbol (superscript®) regardless of version, size or usage. Proper usage is depicted below.
EarthShare Colors
Information about the file types:
EPS — Industry standard, print-quality output. The EPS file format is the vector file format.
GIF— Microsoft and Internet ready-format for use with Microsoft Office programs such as Word, Excel, PowerPoint, etc., and Web use only.
For high-quality print output the EPS is the only acceptable format.
Supporter and member logos
Below are logos for use on websites and print materials to show that your affiliation with EarthShare Washington. The "Supporter" logos are for those companies with workplace giving campaigns that include EarthShare Washington. The "Member" logos are for our member charities to show they have passed our rigorous vetting process to be a member.
