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Providing the EarthShare logo with the proper amount of clear space around it (breathing room) is important in maximizing its overall impact. This prevents the logo from getting crowded and will ensure that it receives consistent placement in all uses. All clear space measurements are based on the smallest text character in the EarthShare logo, which is the lowercase “e.”
To ensure maximum brand recognition, the EarthShare logo was designed to be used in a consistent and predictable manner. The text and logo elements should not be separated, altered in color or proportion, and should always be placed on a proper background. The examples below outline many of the common misuses of corporate logos.
Helvetica Neue has been selected for use in all EarthShare collateral. In instances where Helvetica Neue (and its variations) are unavailable (e.g. PowerPoint presentations, e-mail signatures, Word documents), Helvetica and Arial are the default fonts.
One environment. One simple way to care for it. EarthShare’s tagline, comprised of two short sentences, conveys with the utmost economy who we are: A nationwide network of leading nonprofit environmental and conservation organizations working to promote environmental awareness and charitable giving. When cost and placement allow, the tagline should be used in its two-color form (see below), with the first sentence being green and the second being blue. The tagline should always bear the registered trademark symbol (superscript®) regardless of version, size or usage. Proper usage is depicted below.
EPS — Industry standard, print-quality output. The EPS file format is the vector file format.
GIF— Microsoft and Internet ready-format for use with Microsoft Office programs such as Word, Excel, PowerPoint, etc., and Web use only.
For high-quality print output the EPS is the only acceptable format.
|GIF EarthShare Washington Logo Color||10.53 KB|
|GIF EarthShare Washington Logo B&W||10.53 KB|
|EPS EarthShare Washington Logo Color||370.25 KB|
|EPS EarthShare Washington Logo K (Black)||368.76 KB|
|EPS EarthShare Washington Logo KO (knockout- white)||357.96 KB|
|EarthShare TAGLINE color - one line||370.4 KB|
|EarthShare TAGLINE color - stacked||455.01 KB|
|EarthShare TAGLINE K (B&W) - one line||368.91 KB|
|EarthShare Washington Supporter (GIF) Web logo - color||13.92 KB|
|EarthShare Washington Supporter (EPS) Print logo - color||379.28 KB|
|EarthShare Washington Member (GIF) Web logo - color||13.67 KB|
|EarthShare Washington Member (EPS) Print logo - color||377.15 KB|