REI Mobilizes Environmental Volunteers
SEATTLE, Nov. 1, 2006 - Recreational Equipment, Inc. is dramatically expanding its ability to connect customers with opportunities for environmental stewardship through a new partnership with VolunteerMatch, the online nonprofit dedicated to connecting volunteers with local community service.
Visitors to REI.com may now search and sign up for more than 37,000 volunteer opportunities available through VolunteerMatch, and match themselves to preferred opportunities by ZIP code, personal interests and skills. While each nonprofit with which REI has an existing relationship is indicated on the search page as an REI Partner, thousands of additional volunteer opportunities are also included that go well beyond REI's traditional focus on conservation and working with youth.
"REI is not just about selling great gear. We are also about creating community around the experience of the outdoors. Part of that experience is getting involved, sharing with others and giving back to the community and the lands we enjoy," said REI Corporate Giving Manager David Jayo. "VolunteerMatch adds to a comprehensive program committed to involving youth, individuals, families and groups in active stewardship.‰
VolunteerMatch provides a seamless link on the REI.com home page, under the Get Out There tab, to a nationwide network of volunteer opportunities in 29 different categories. Customers may also access the service at www.REI.com/volunteer.
REI currently works with more than 400 nonprofit groups and clubs focused on conservation and access to outdoor recreation. Most of these organizations have received financial or gear grants from REI and recruit volunteers from REI employees and customers. Featuring these nonprofit partners as a way of encouraging customers to volunteer with them aligns with REI's giving strategy and offers a unique angle to the VolunteerMatch partnership.
"REI's commitment to community is remarkable,� said Greg Baldwin, president of VolunteerMatch. "This new partnership offers tremendous potential to inspire many to get involved with local nonprofits, and make a positive difference through volunteer service.�
In 2005, REI-funded community service projects and programs inspired 170,678 volunteers to collectively donate 572,140 hours working with youth and caring for trails, waterways and parks throughout the country.
This article is republished courtesy of GreenBiz.com:
REI and VolunteerMatch Team up to Mobilize Environmental Volunteers
