WWF and Apple Commit to Help Protect China’s Forests

It's a good thing when businesses look far and wide for ways to reduce their impact. See how WWF is partnering with Apple to help China reduce waste and source materials more wisely.

World Wildlife Fund news -Through a new project announced today, WWF and Apple will help China—the world’s largest producer and consumer of paper products—reduce its environmental footprint by producing paper products from responsibly managed forests within its own borders. The five-year project is an opportunity to position China as a country that uses less land, water and pollution to produce paper, while still meeting the high and growing demand for paper products. This approach to forest management is increasingly common in China but not yet widespread. The WWF and Apple project demonstrates the dynamic role that companies can play in protecting forests. WWF believes that companies should use paper more efficiently, increase recycled paper content and source paper responsibly, which Apple has publicly stated it is doing. But, to truly secure forests, companies must also proactively conserve the acreage of working forests around the world that is required to meet their needs on an annual basis. Apple is doing so, in relation to its virgin fiber footprint, through this and other initiatives. “This project is an unprecedented opportunity to drive responsible forestry in China and...


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